What does the word iota mean. What is YOTA? Yota tariff plans
In short, Iota is a brand under which communication services are provided (telecom operator) and equipment is produced. However, in order to understand what Iota is, it will be necessary to analyze the features of the structure, history and prospects of the company, to find out its advantages and disadvantages.
How it all began
(it is called "Scartel" LLC) fell on 2007, and a year later the Internet was launched using WiMAX technology. In 2009, sales of a modem released under its own brand started, work was underway to create an LTE network.
In 2012, the merger of 100% of Scartell's assets and 50% of PJSC Megafon was completed. Two years later, in the spring, an advertising campaign for the new mobile operator was launched on federal channels, and by the end of the summer the first SIM cards were issued. Then the question began to sound, what is Yota, and why it is called a virtual operator.
Iota: what is it and how does it work?
It is called a virtual operator because it operates on the basis of several networks. LTE communication (the very coveted 4G Internet) is provided by the equipment of Scartel LLC, and GSM is provided by Megafon.
The coverage area started from 6 large Russian cities in August 2014, grew rapidly and by the end of 2017 the operator provided coverage for the whole country, except for the Crimean Peninsula and Chukotka Autonomous Okrug.
To the question of what Eta is and how it works, there is another answer - this is a full-fledged operator cellular communication with a large coverage of communication and the Internet, excellent technical support and competitive rates.
What are the advantages of the Yota operator?
Everyone has learned about this telecommunications company thanks to unlimited 4G tariffs with an affordable price tag; this allowed to quickly attract a significant number of subscribers. By the beginning of 2017, tariffs for a smartphone with unlimited were closed for connection, however, from 2019, you can use this option on a tablet or in a modem, and SIM cards for smartphones delight with an affordable price tag.
Features:
- Clear separation of SIM cards depending on the devices for which they are intended. For example, a SIM card designed for a tablet will work in a smartphone, but the tariffication will change greatly.
- A small number of own service offices. The ordered SIM cards are delivered by a courier in most regions.
- Technical support can be obtained not only in the application or in the personal account on the site, anyone can ask a question on the official website in the chat and get advice.
- One price for calls to subscribers of the home region and within Russia.
- At least 30 days without roaming when traveling around the country. The cost of services for this time remains the same as in the home region.
- Unlimited internet tariffs are still available on tablets and modems.
Perspectives
Iota continues to increase the coverage of the 4G (LTE) network, the operator plans to provide the entire country with high-speed Internet. The company is interested in data transfer technologies such as 5G and 6G, but there were no official statements on plans for their implementation.
Yota (Russian Yota or Yota) is a brand of companies included in WIMAX Holding Ltd. (in Russia - LLC "Skartel" (eng. Scartel)). Iota works in Russia, Belarus and Nicaragua.
As of the summer period of the year, networks were put into commercial operation in Moscow, St. Petersburg, Ufa, Krasnodar, Sochi, also partially in the Capital Region and the Leningrad Region.
Abroad, the network operates in Managua (Nicaragua). By August, the subscriber base has achieved subscribers.
Scartel develops and provides mobile services based on Mobile WiMAX technology (IEEE e standard). At the same time, in order to attract customers, it exploits the delusion that the services provided by the company belong to the 4G model. In the autumn season, Scartel was the first in Russia to deploy Mobile WiMAX networks in Moscow and St. Petersburg in the 2.7 GHz band. The company owns its base stations and backbones.
The company plans to move to the ideal 3GPP Long Term Evolution.
Scartel is positioned not as an operator, but as a service provider, for which the Mobile WiMAX network is only a transport.
Methods for connecting to Yota
There are few ways to connect to Yota.
This is a USB modem, ExpressCard modem, or built-in WiMAX support for a laptop, netbook or communicator. Also, the client can use a shared access device - a router. Specifically, Yota gives slightly similar devices - "Mobile WiMAX / Wi-Fi Center" from Asus with support for Wi-Fi and VoIP, wifi router ZyXEL MAXM2 and WiFi access point with self-powered Yota Egg (created by the South Korean company interbro).
Connection speed and traffic volumesYota
- Average traffic consumption per user in Moscow is 12.7 Gb / month
- The total amount of traffic consumption in Moscow per month is 5.3+ Pb / month
- WiMAX - up to 10 Mb / s
- LTE tests in test mode - 62 Mb / s
Meaning of the word yota.
What is iota?
This article is about the letter of the Greek alphabet. About the company providing Internet access, see Iota's article. Ι, ι (name: yota, obsolete iota, Greek ιώτα) is the 9th letter of the Greek alphabet.
Iota of Hours
Iota Horologii is a star located in the constellation of Hours at a distance of approximately 56 light years from us. It is a class G yellow dwarf of the main sequence.
Iota Pump
ι Pump (Iota Pump, lat.
Iota Antliae) is a star located in the constellation Pump at a distance of about light years from us. ι Pumpa is an orange giant - a star much larger and brighter than our Sun.
Iota Pegasus
Iota Pegasi (Latin Iota Pegasi) is a double star, which is located in the constellation Pegasus at a distance of about 38.4 light years from us. According to the Ninth Catalog of Binary Visual Orbits
Iota Perseus
Iota Perseus (ι Perseus, lat.
Iota Persei) is a star located in the constellation Perseus at a distance of about 34 light years from us. The star belongs to the class of yellow-orange main sequence dwarfs
Iota of the Dragon
Iota Draconis (Latin Iota Draconis), Edasich (Edasich) - a star, which is located in the constellation Draconis at a distance of about light years from us. At least one planet revolves around the star.
Iota Andromeda
Iota Andromeda (ι And, ι Andromedae) is a blue-white dwarf star in the constellation Andromeda.
Has a magnitude of + and is light-years distant from Earth.
Iota Charioteer
Iota Aurigae (ι Aur, ι Aurigae) is an orange catchy giant in the constellation Aurigae. Has the historical name Al Kab, short for Kabdilinan (sometimes Kadhilinan) comes from the Arabic الكعب ذي العنان - the ankle of the Charioteer.
Iota Southern Fish
Iota Southern Pisces (Iota PsA, ι Piscis Austrini, ι PsA) is a star in the constellation of Southern Pisces.
Visible magnitude + (visible to the naked eye). It is located light-years from the Sun.
Iota of the Southern Cross
Iota of the Southern Cross (ι Cru / ι Crucis) is a star in the constellation of the Southern Cross. Visible stellar magnitude m (visible to the naked eye). The star is classified as an orange giant (spectral type K1 III).
For a long time, this company has been known as a provider of wireless Internet access. The range of services of the newest operator includes all those services that are needed now, that is, voice communication, SMS, as well as access to the network. The extreme is characterized by unlimited, while in a completely real expression. If the tariffs of other mobile operators apply traffic restrictions in excess of the prepaid amount, then Iota does not use this approach, at least at the moment. What chances does a mobile operator as young as Yota have to gain a foothold in the Russian market? What kind of reviews prevail? Why is the use of Iota services especially beneficial for subscribers?
Access to the market
The newest mobile operator Iota completed its actual market entry in August.
The issuance of SIM cards under this brand began in Moscow, St. Petersburg, Vladimir, Tula and the Far Eastern cities: Vladivostok and Khabarovsk. It is curious that users could submit preparatory applications for obtaining SIM-cards in advance through a mobile application. At the same time, Yota (“mobile operator”) announced its newest status back in April. Prior to that, for almost all the years, this organization was mainly engaged in the provision of services for wireless Internet access. Activities in this direction are still carried out by the company: it sells branded modems of the corresponding type.
Therefore, in order to accurately distinguish between the two main types of services provided by the organization (mobile Internet and cellular communications), we will call the company in our article as “Yota-mobile operator”. In turn, if we are only talking about the mobile Internet, we will call the company “Yota-provider”.
The company plans to ensure the presence of the brand as a provider of cellular services in all regions of Russia. The motivated audience identified by the Yota mobile operator is iPad, iPhone and Android enthusiasts.
That is, those people who are used to using the mobile Internet. Note also that the Iota company can be rather conditionally considered an independent player in the cellular communications market. The fact is that this organization is a subsidiary of Megafon. At the same time, according to some analysts, a certain market share from other large companies in the sector (MTS and Beeline), the Yota-mobile operator can still “win back”.
Basic rates
The pricing policy of the newest cellular provider is rather young. For example, at the time of entering the market, the company made it possible to use only one plan, including minutes of calls, unlimited Internet and at least some amount of SMS per rubles per month.
Those provided by Yota-mobile operator, tariffs now, for the most part, differ in the number of calls to phones. That is, there is a “basic” monthly payment in rubles, it guarantees an unlimited Internet. In turn, you can pay 50 rubles and get an unlimited number of SMS for use. The small surcharge for voice calls is rubles (minutes), the highest is (minutes).
Limitations
Note that the SIM-card from the newest mobile operator is suitable only for phones, tablets and cell phones.
You cannot connect it to a PC, you can use a modem from a Yota provider to go online.
Devices in which the SIM-card, which was released by the Yota-mobile operator, w3bsit3-dns.com, will be quite functional. Also, with the help of mobile gadgets with a SIM-card from Yota, it is impossible to “distribute” the Internet in Wi-Fi mode. Some experts note that if the supplier sees violations in the use of the SIM card, then the speed of access to the network can be reduced to 32 kbps. However, it is not entirely clear how this will be done in practice.
At the same time, the company will introduce a similar restriction if it is found that the owner of the mobile device uses file-sharing networks, for example, "torrents", or huge files are downloaded.
Unlike determining the fact of distributing Wi-Fi, Iota does not have to have problems with fixing requests for trackers. If there are no violations on the part of the user, then access to the network with a solid speed through the 4G standard and, moreover, unlimited is guaranteed.
Connection
How to connect to services provided by Yota-mobile operator? There are two main methods.
You can order a SIM card from this service provider through the company's website or use mobile application... The ordered SIM-card will be delivered by a courier. You can also pick it up at the issuing point, the address of which will be displayed in the application. If customers have any difficulties in using the services, the Yota-mobile operator will send the options through its support service, they are needed for the correct operation of SIM-cards. The emphasis is on facilitating the appropriate supplier structure with customers specifically through online channels, such as live chat.
Reviews
The Yota mobile operator has very different reviews from professionals and users.
They can be conditionally classified into three categories. The first ones characterize the quality of communication services. 2nd - the pricing policy of the company. The third is the market prospects of the newest operator. With regard to the first type of reviews, it can be announced that they are generally positive. And this is logical, since the Iota company largely uses the infrastructure of Megafon, which, perhaps, is not inferior in technology to those used by other operators. In terms of prices, the views of users and professionals are different.
Premium product
Yota-mobile operator provides tariffs mainly for customers in the premium sector. Since by simply comparing them even with those that Megafon has, their benefits are not so obvious.
Moreover, there are marked restrictions in using the Internet. There is another point of view, according to which the tariffs from Iota are completely fair. The fact is that it is not possible to get an unlimited Internet for a monthly fee in rubles a month (if you do not violate the rules of its use, it has no restrictions on traffic, speed, etc.), it is far from every operator.
Many users, by the way, are impressed by the sales channel organized by the Yota mobile operator. Customer reviews say that courier delivery is comfortable.
You can order a SIM card to any point in the town, home, to work.
Coating
How well is the newest operator ready to serve customers in the nuance of coverage? Everything depends, first of all, on the communication technology used. Naturally, Yota-mobile operator provides coverage by 2G and 3G standards practically everywhere, if we talk about the towns of the company's presence.
It's another matter if we are talking about the latest developments based on 4G. In this case, the coverage area guaranteed by the Yota-mobile operator is distributed, even if we talk about Moscow, not always moderately. At the same time, to satisfy the main needs of using the Internet, there are enough of those resources that the 3G standard includes.
Considering that Iota's clients do not need to download huge files, the practical need for speeds of the most Mbps, which 3G gives, may be low.
Marketing
Actually, the reviews that characterize the market prospects of the newest cellular service provider can be discussed separately. There is a worldview that Iota, in particular, is not completely effective in the nuance of using sales channels.
As we have already said, the distribution of SIM-cards is carried out by means of ordering through the website and delivery by courier or with the introduction of Fri issuance. This is not the best path that the Yota-mobile operator has chosen, the reviews of the employees of some analytical agencies are kept in this tone. The fact is that in order to conquer a significant part of the market, a company needs to capture a motivated group of clients of 10 million people; this requires the most large-scale distribution channels, such as, for example, retail brand networks.
Sales innovation
There are also such specialists who believe that the resources chosen by Iota for the distribution of SIM-cards are, in essence, revolutionary in their own way.
The fact is that when using conventional channels, in particular retail brand networks, the cost of recruiting a client is about rubles, and this, as a rule, is the minimum. If you use the services of a courier, then the indicator decreases by approximately two times. Another thing is that the dynamics of distribution in this case is lower. But it is entirely permissible to imagine that Iota will use innovative distribution methods only at the very beginning of the business, if necessary using conventional, albeit the most expensive, channels.
Will the Internet be unlimited?
There is a worldview that over time, the Iota company, announcing its readiness to provide Internet access services in a completely unlimited format, will move to a model in which, perhaps, restrictions will be provided.
At the moment, this mobile operator, due to a rather small number of users (if associated with the number of clients of the same Megafon and the rest of the Big Three companies), can provide unlimited access online without any aspects (except for restrictions on downloading torrents ”).
There are experts who believe that there are no objective prerequisites for this. If only for the reason that the average Russian user of the mobile Internet downloads files and data about GB per month.
The user doesn't need much
This amount is generally guaranteed in the "standard" tariff plans of other mobile operators, but within the framework of prepaid traffic and for the same rubles per month.
Perhaps, experts believe that, firstly, Iota has no special reason to expect that in the sector where the company will provide services, the average monthly traffic size will grow significantly relative to GB (especially taking into account the restrictions on "torrents" and files of a huge size), and secondly, technologies are still developing. And therefore, the possible overload on the servers may not be so critical as to deviate from the policy of providing unlimited access to the Internet.
Market segments
We said above that Iota may be focusing on Premium customers.
That is, those who, perhaps, are ready to overpay for additional communication services, provided they are used by an unlimited internet. At the same time, there is an edition that the range of clients of the newest operator will also be replenished by those who are used to average cost tariffs. This can be facilitated, for example, by the successful roaming policy of Yota.
All calls between clients of this operator are currently free throughout Russia. In addition, according to some experts, unlimited SMS for 50 rubles is a completely competitive rate even against the background of “standard” tariffs from other operators. SMS has not yet gone out of fashion, despite the fact that online instant messengers are becoming increasingly popular.
However, experts find it difficult to announce, analyzing the prospects of the business model that Yota-mobile operator provides, when exactly the company will master the newest motivated groups of customers.
Yota - Megafon's rival?
Can Iota be considered a direct rival of Megafon, despite the fact that it is a subsidiary of one of the leading Russian operators? Experts believe that this is not the case. There are completely constructive versions on this score. According to one of them, "Megafon", in principle, is not interested in the success of the newest business implemented by Iota.
The mobile operator (reviews of some analysts, at least, contain such assumptions) did not appear on the market in order to select a part of the holding's clients, of which it is a component. Most likely, experts say, this is connected with the desire of the management of the innovative company to get used to the fundamentally newest niches for the Russian cellular market.
There is an editorial board that Iota was obliged to develop extraordinary distribution channels for SIM-cards, to a certain extent, therefore, Megafon did not provide the company with a resource in the form of its dealer network.
Yota and retail chains
There is also a worldview that this opportunity mobile operator can be used in perspective.
But so far, as evidenced by the reviews and reviews on thematic portals left by the professionals regarding the activities carried out by the Yota-mobile operator, the company is trying to negotiate with dealers at the level of Euroset and Svyaznoy. Therefore, even if the holding does not give the go-ahead for the use of the dealer network, Iota will have a spare resource. Although the resource owned by the Yota-mobile operator allows you to connect quickly enough, and a potential client does not have to find other options, such as going to the office of a retail brand.
The brand is well known to Russians for the first Russian personal device Yota Device, while one moment is missed.
The main task of the developers was to offer a new model that works on two promising standards wireless WiMAX and 4G LTE in the latest telecommunications infrastructure. In the first case, we are talking about the development of the Wi-Fi standard and a more advanced version of the technology that provides a larger coverage radius than Wi-Fi. 4G LTE is a new standard for high-speed mobile radio communications, focused primarily on access to the mobile and global network of smartphones, laptops and tablets, which is not yet offered by other mobile operators.
Choice of tariffs for smartphones and for PCs upon entering personal Area Iota
The company offered interesting tariffs for a smartphone, which, on the one hand, can be personalized depending on the needs for high-speed traffic, on the other hand, they make it possible to use unlimited and free services that do not require additional connection.
Yota plans (like those of other operators) are designed for a different number of minutes of calls and traffic quota. Unlike other companies, where only subscribers have access to 4G networks under corporate agreements, in Yota the service is available to all private subscribers. At the same time, the package price is comparable to the offers of other providers.
Packages offered:
- Yota 300 minutes (5 GB);
- Yota 500 minutes (10 GB);
- Yota 1500 minutes (15 GB);
- Yota 1200 minutes (20 GB).
Please note that rates are valid throughout the Russian Federation, and not only in the home region, which eliminates the need to track costs when leaving your city for another region.
Please note that the Yota tariff is calculated for mobile devices the latest generation - only for smartphones, when using other devices with cards of this plan, the speed will be limited by the operator.
Convenient and inexpensive Iota tariffs for tablets
A distinctive feature of Yota from the offers of other providers is the development of adapted tariff plans for connecting certain types of subscribers' devices to the mobile network along with 2G telephony. On the official website, a special tariff package is also offered to tablet owners.
For Yota, Internet tariffs are a key service based on a new telecommunications infrastructure focused on connecting personal devices. For the convenience of tablet users, the provider offers packages with daily, monthly and annual tariffs at the following rates:
- 1 day - 50 rubles;
- 1 month - 590 rubles;
- 1 year - 4500 rubles
If you are interested in choosing a great provider who will provide you with fast mobile InternetIota with tariffs of unlimited tablet access to the network is your choice. A SIM card for devices supporting LTE will cost an additional 300 rubles.
Adaptive tariffs for modems and PCs - customize the work as you like
Yota offers you high-quality traffic with high speed Internet access for home, office and personal PCs. The SIM card can be installed in a wireless router, to which it will also be possible to connect home and office computers, TVs, video cameras, automation devices. For these purposes, the provider offers to purchase and connect a compatible modem.
Yota - personal account. Internet connection speed slider.
Key feature services is the ability to choose the speed of access, as well as switch it in the process of work, flexibly configuring services to suit your requirements. The supported access speed is from 512 to more than 10 Mbps. We offer you tariffs from Yota 2017, a wide selection of compatible modems at affordable prices helps to access the network of multiple devices.
The Yota company appeared back in 2007. But the cellular operator gained real popularity only after 7 years, having started selling SIM-cards in Russia. It was then that many wondered what kind of dark horse it was, who owned Yota?
History of company owners
Initially, the owner of the brand was Skartel LLC. In 2012, the owner of Yota announced that there would be a merger of the company's assets with OJSC MegaFon. Then the Garsdale holding corporation was created.
Upon the sale of Yota, the owner lost the rights to a controlling stake. The assets of the new holding were divided between three companies. AF Telecom received 82% of the shares, the rest of the shares were owned by Telconet Capital and Russian Technologies State Corporation.
The union had several goals:
- accelerating the process of mastering new communication technologies in the country;
- providing high-quality communication to all residents of Russia;
- integration and obtaining new solutions in the field of telecommunication services;
- reduction of costs during the construction of the LTE network;
- taking a leading position in the world market.
Present day
In September 2015, MegaFon is the sole owner of all Yota assets. 
The corporation is successfully developing; in July this year, sales of SIM-cards started in 52 regions of the country. For its clients, the company offers unlimited tariff plans with an affordable cost, high connection speed and a large coverage area in Russia.
Yota was not only the first in the world to launch the latest LTE-Advanced mobile connection, but also allowed subscribers to communicate for free, pay for long distance calls in the same way as if a person is in their home region.
